Welcome to the
creative consultancy

Welcome to the creative consultancy

Welcome to the creative consultancy

Brands must remain consistent yet be equally flexible. We understand these complex interactions, while supporting and managing brands around the world, currently in Europe, USA, China and Japan.

A CROSS-SECTION OF OUR CLIENTS

Our efficient, transparent and effective operating principles and our discerning quality standards reflect our outstanding performance track record.

We make your ideas come to life!

OUR CORE COMPETENCIES

Omnichannel

Our integrated digital strategies create a holistic brand experience – interactive, functional, carefully considered and aesthetic.

#Omnichannel Experience  #Digital Branding  #SEO  #Social Media #Interaction Design #Brand Intelligence #Data-Driven Branding #Customer Journeys

Strategy

After defining effective strategies that are tailor-made to match your needs, we provide the necessary support throughout the entire development process of creating a unique brand.

#Brand Strategy   #Rebranding  #Brand Creation  #Digital Transformation 

Design

We design your brand both visually and in terms of content, merging your story into the concept that creates a distinctive brand image.

#Brand Creation  #Digital Design  #Interior Design 

Storytelling

We help you to draft your own brand story and make it come alive in words, images and motions.

#Brand Communication  #Storytelling  #Campaign  #Social Media 

Customer Experience

We plan and realize integrated brand experience so that your brand conveys those identical, positive emotions at every single contact point.

#Employer Branding  #Internal Branding  #Brand Behaviour  #Brand Training #Customer Journeys

Behavioral Branding

To achieve brand-based conduct at your company we provide assistance in generating and communicating brand-relevant knowledge to your employees.

#Employer Branding  #Brand Creation  #Naming & Claiming  #Brand Strategy 

A SELECTION OF OUR WORK

Interior Design

Spaghetti Factory

Branders is helping the Spaghetti Factory take a new direction. A revised brand image coupled with a range of marketing measures will strengthen the focus on a young, urban clientele.

Interior Design

Più Restaurant

Branders has developed an overall presence and communication strategy for the new Bindella restaurant on the Europaallee boulevard in Zurich.

Interior Design

MASI Wine Bar

Branders develop the brand appearance of MASI Wine Bar, a budding worldwide venture.

Behavioural Branding

Thurgauer Kantonalbank

Branders develops the bank's new market strategy and brand image.

Brand Architecture

Kaufmännischer Verband

Branders was retained to revitalize the 150-year-old Swiss Association of Commercial Employees brand with a fresh image that addresses both tomorrow's members as well as today's.

Brand Architecture

Bindella

Branders was awarded a long-term and comprehensive brand mandate by Bindella that includes both the brand strategy and its implementation.

Brand Architecture

Culinary journeys

Bauernschänke, a renowned name in the culinary scene, epitomizes a passion for reinterpreting classics and focusing on the essentials. We collaborated closely with the team to develop the brands for the two latest additions to their restaurants: Brasserie Süd and The Counter.

Brand Communication

Swiss Life

Branders develops a new brand structure and revises brand image.

Brand Communication

Bindella Tenuta Vallocaia

At Tenuta Vallocaia in Montepulciano, Bindella, a family-operated company from Zurich, have been growing their own wine for almost 30 years. Now the time has come for the estate and its wines to receive a fresh brand image.

Brand Communication

Kindli Hotel and Restaurant

Branders have created a new digital concept for the Kindli hotel and restaurant. A newly designed website unites the etablishment’s tradition and vitality with the latest technical achievements.

Brand Communication

Find Your Beauty

On behalf of a group of designated physicians specialized in medical aesthetics, Branders has created the digital brand identity for a new platform that helps patients find the perfect physician for their needs.

Brand Communication

elsewhere by Kuoni

Branders is supporting Kuoni Switzerland in the conception and content implementation of the company’s new travel magazine «elsewhere by Kuoni».

Brand Communication

Treuco

Branders rebrands Treuco – from brand strategy to implementation.

Brand Communication

Atupri

Branders has developed a new brand image for Atupri, ranging from repositioning to a new advertising campaign. Welcome to your health insurer.

Brand Communication

Die Schweizerische Post

Simple yet systematic – Swiss Post. Using the client’s corporate vision as a baseline, Branders has continued to develop Swiss Post’s brand strategy and brand image.

Brand Communication

PostFinance

Simple yet striking. Branders supported PostFinance to launch their new brand image.

Brand Communication

Alois Lageder

Respectful Cultivation of Our Natural Environment: Branders hones the market strategy and brand experience of South Tyrolean family winery Alois Lageder.

Brand Communication

Falcon

Branders and Falcon Private Bank jointly redefine private banking to appeal to tomorrow’s digitally savvy clients. Discover how we broke with the traditions and conventions of the industry.

Brand Communication

Digicomp

With a new full-fledged branding, that includes service design and innovative product solutions, we accompanied the Swiss business training expert into the digital future.

Brand Communication

Atupri maxyourhealth

Health insurer wants to Atupri walk the talk. So our omnichannel, campaigning and content marketing experts developed and marketed a digital platform and app that enables you to easily integrate in your day 10 minutes for your health.

Brand Communication

Melanie JeanRichard – Imagination in bloom

An exceptional art project inspires and complements our new image for Bern-based florist Melanie JeanRichard. Twenty-eight artists that we have curated create floral designs, each in their own unique style.

Brand Communication

FivePounds – Immersive branding for Café Royal

What better way to bring to life Café Royal's new attitude to life, «Be Royal», than to turn it into an engaging real-life experience? From concept over city activation and event to storytelling across owned and paid media: This collaboration revealed to be Zurich's ultimate pop-up experience.

Brand Communication

Sanitas – Together for Your Health

A brand identity which differentiates and an emotive omnichannel campaign that brings to life the true DNA of this medical insurance company: With “Together for Your Health” as a central concept we present the new Sanitas identity.

Brand Communication

Globalwine – sustainable, worldly wines

A focused design refresh and an optimization of its B2C and B2B marketing measures further enhance Globalwine’s position as a curator and seller of high-quality wines from all over the world in Switzerland.

Brand Communication

A fresh look for Migros gastronomy

Through a complete design refresh of the Migros gastronomy brands, the new look is clear, precise, consistent and thus easy and quick to understand. The modern communication strengthens the brand whilst positively reflecting back onto the umbrella brand.

Brand Communication

Sprüngli – the home of Easter

Easter has found a home at Confiserie Sprüngli for 185 years. Giving a glimpse into curated views of a heritage modern home, the new Easter campaign visuals convey that sense of refined elegance and tastefulness the chocolatier is well-known for.

Brand Communication

Grether’s – Refreshing the iconic brand

The timeless appeal of Grether’s iconic packaging gets a contemporary twist to better resonate with a wider and younger audience. It strikes a balance between heritage and modernity for the refreshed packaging, language, and look and feel help bring the brand closer to its consumers.

Brand Creation

RIFF – The Sign of the Nautilus

RIFF – a Pinot Grigio and a Merlot Cabernet from the Alois Lageder wine estate that contribute genuine pleasure to everyday life. We’ve crafted a comprehensive brand appearance for these fresh wines to illustrate their singular heritage while turning them into lifestyle products.

Brand Creation

Chair Airlines – Switzerland’s Youngest Air Carrier

Arising from former carrier Germania Flug AG, Chair Airlines is the new, fresh Swiss airline for attractively-priced city trips and holiday flights. We have developed the entire new brand identity and appearance from fleet design across to image communication.

Brand Creation

ZURZACH Care – medical excellence for you

RehaClinic becomes ZURZACH Care: a new name and a comprehensive rebranding bring to life a new strategic approach to healthcare and conveys the expanded offering of the Swiss market leader for care management.

Brand Creation

BEP – creating space for a lively brand identity

With its creative and playful appearance, the building cooperative for federal personnel stands out in the institutional environment of housing cooperatives and fills its brand with new life. This gives members a point of reference with a high identification potential.

Brand Imagery

Migros

Branders develops the new cooking platform Migusto from strategy to front-end. Welcome to Switzerland’s new cooking club.

Brand Imagery

Globus

From the outset, fascination has been an intrinsic component of the Globus story. Branders was retained to sharpen the brand’s positioning and modernize its design language in order to transport the renowned Swiss department store’s traditional values such as pioneering spirit and innovative energy

Brand Strategy

Basellandschaftliche Kantonalbank

For the Basellandschaftliche Kantonalbank (Cantonal Bank of Basel-Landschaft), Branders has emphasized the bank’s core strengths and honed its brand profile – from the brand strategy to the brand image.

Brand Strategy

Porsche Switzerland – Brand Campaign «Be one of us»

The new brand campaign for Porsche Switzerland expresses a complete attitude to life. Centred around two stylish rebels, the campaign succeeds in appealing to anyone who pulls out all the stops in pursuit of their dreams, who always follows their instincts and passions, and is not afraid of contact.

Campaign

Sanitas Health Forecast – the future of health

The Sanitas Health Forecast is the first Swiss publication about the future of health: its 400 pages combine insights from a nationwide survey, in-depth knowledge from more than 60 experts, personal stories, reportages, interviews, portraits and visions of the future written by 30 journalists.

Campaign

Sanitas Health Forecast, Edition 2021 – the new optimism

Sharing indepth perspectives around the future of health, it brings together insights from a yearly nationwide survey, untold stories, unexpected experiments, personal defining moments and trends influencing our healthy lifestyles. From instagram over podcast to print.

Campaign

The Sanitas Health Forecast 2022 – The new you

For the third year in a row, the Sanitas Health Forecast is taking a look at the health of the future. Under the motto “The new you”, it presents trends, data and facts revolving around changes and new beginnings in the field of health, with in-depth articles on the brain, sleep and nutrition.

Campaign

The Sanitas Health Forecast 2023 – This is Your Energy

For the fourth time in a row, the Sanitas Health Forecast takes a look at the health of the future. Under the title "This is Your Energy", trends, data and facts revolve around the personal energy transition in the area of health, with in-depth looks at the senses, movement and pain.

Rebranding

WALO – The Courage to Create Something New

Long-standing Swiss construction company WALO has given us the mandate to develop a consistent corporate brand strategy and implement the corresponding rebranding.

Rebranding

RAUSCH – Real Beauty at the Point of Sale

In order to deliver on the brand promise at the POS, the prominence of the RAUSCH logo on products was subtly optimised and the content hierarchy on the labels was carefully revised. The goal: to suggest certain associations to customers at the decisive moment, prompting them to make a purchase.

We don’t want to be the biggest branding agency, but we do want to be among the best. Hence, the people who work for us are people with an opinion. We also maintain an active exchange with experts from a diversity of other sectors.

Get to know us better

Andrea Bissig Senior Brand Designer

Andrea Bissig

Senior Brand Designer

Anita Hsieh Brand Designer

Anita Hsieh

Brand Designer

Laurina Waltersperger Senior Editor

Laurina Waltersperger

Senior Editor

Lea Zaugg Junior Brand Consultant

Lea Zaugg

Junior Brand Consultant

Louise Riis Ruggaber Senior Brand Designer

Louise Riis Ruggaber

Senior Brand Designer

Luana Wüstiner Junior Brand Consultant

Luana Wüstiner

Junior Brand Consultant

Marisa Güntlisberger Director Omnichannel Experience

Marisa Güntlisberger

Director Omnichannel Experience

Melissa Cisana Executive Assistant

Melissa Cisana

Executive Assistant

Olivia Sasse Video Journalistin

Olivia Sasse

Video Journalistin

Palma Manco Senior Brand Designer

Palma Manco

Senior Brand Designer

Philippe Knupp Strategy Director

Philippe Knupp

Strategy Director

René Allemann CEO, Creative Director & Founder

René Allemann

CEO, Creative Director & Founder

Sarah Hepp Senior Brand Designer

Sarah Hepp

Senior Brand Designer

Sarah Salomone Steiger PR/Brand Consultant

Sarah Salomone Steiger

PR/Brand Consultant

Saskia Schick Personal Assistant to the CEO

Saskia Schick

Personal Assistant to the CEO

Thea Ferretti Director Communications

Thea Ferretti

Director Communications

Thomas Hausheer Creative Brand Technologist

Thomas Hausheer

Creative Brand Technologist

Walter Tagliaferri Director Advertising

Walter Tagliaferri

Director Advertising

Do you want
to know more about us?

Erfolg basiert auf einem klaren Verständnis

Hinter dem Erfolg starker Marken stehen neben Fachwissen und Kompetenz auch Haltung und Stil. Unsere Fachbeiträge illustrieren Fakten und Trends zum Thema Branding.

Branders in the media

Here you can find a selection of articles that have been published about our work and the Branders company.

WALO – The Courage to Create Something New

Long-standing Swiss construction company WALO has given us the mandate to develop a consistent corporate brand strategy and implement the corresponding rebranding.

Sanitas – Together for Your Health

A brand identity which differentiates and an emotive omnichannel campaign that brings to life the true DNA of this medical insurance company: With “Together for Your Health” as a central concept we present the new Sanitas identity.

Branders is an owner-operated, specialist branding agency dedicated to the creation and cultivation of brands. Through our exceptional level of commitment and dedicated passion we create integrated brand experiences.

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